Online shopping is increasing every year and this means that the competition between businesses is also on the rise. In order to get an edge in business, e-commerce companies will need to adopt certain strategies for increasing traffic to their eCommerce sites and increasing conversion rates. For e-commerce businesses, it is advisable to get the help of an experienced Digital Marketing Agency, who can boast of an all-round team of experts.
Most digital marketing agencies are experts in Ecommerce Digital Marketing and can help you with all other aspects as well, such as paid advertising, digital marketing audits, SEO, and SEM Management.
So what strategies can a good digital marketing agency advise you to adopt to increase online sales for your e-commerce business?
Have a clearly defined sales cycle – Know how long it will take to complete a sales cycle so that you know when to aggressively start advertising campaigns, retargeting, etc. An effective campaign in e-commerce digital marketing will include all these initiatives, but it is important to know when to start.
Optimized checkout – Have a smooth check out process that is hassle-free and easy for the customer. This will ensure decreased cart abandonment and increased conversion rates.
Detailed product descriptions – Include detailed, quality product descriptions which include keywords that will be beneficial for SEO. You can get the right keywords to be included here through effective SEM Management. Optimizing descriptions can help you move up in search rankings and create more visibility. You can also add customer reviews and FAQ’s for the product.
Shipping costs – Show accurate shipping costs at the beginning of the checkout process so that your customers know how much they need to spend on shipping before going through the entire check out procedure.
Give customers the option to keep shopping – By using a simple button you can give customers the option to continue browsing through your site rather than closing the checkout process. It is more than likely that they will buy something more while they are browsing the site.
Payment options – Let your customers know what types of credit cards or payment options are accepted by you, and display any accepted security seals that you may have. This helps to build trust in your site, especially these days when cybersecurity is of the utmost importance.
Retargeting – Retargeting e-commerce marketing campaigns are very important so that you target customers who have already been to your site before. If they did not purchase anything the first time around, maybe they will be prompted to revisit and buy something through your retargeting ads or email campaign. This is a classic strategy used in e-commerce digital marketing.
Email marketing – As any good digital marketing agency will tell you, email marketing campaigns can have a very high ROI. They can be in the form of a welcome email, informative emails, product updates, requests for reviews or feedback, or simply an update on the customer’s order.
Updated website – Ensure that your e-commerce website is attractive, engaging, and aesthetically pleasing. No one wants to come back to a boring, unattractive website, and sometimes it might look shady and untrustworthy.
Social Media advertising – social media is a very effective platform to advertise on. Engaging with your customers on social media platforms is good, but it is not enough, you need to have a proper strategy in place and start advertising. You can target specific audiences to show your advertisements on social media platforms and they can be very low cost compared to the engagement and conversions you get. Effective campaigns for e-commerce digital marketing will include social media advertising as well.
Personalize the experience – As much as possible use the customer’s name in emails that are sent out and on your website and personalize the experience for the customer. Customers feel connected to the brand and it builds brand loyalty.
Go mobile – As more and more people use mobile devices for their day to day online activities, making sure that your site is mobile friendly and can be easily used on an array of devices is very beneficial to businesses. The best way forward is to go for a Mobile App. Your digital marketing agency will be able to help you optimize your site for mobile usage.